NASHVILLE, Tenn. (March 12, 2009) — The Documentary Channel^® (DOC) announced today that it is launching a unique multi-platform marketing initiative designed to highlight Mobil 1, the world’s leading synthetic motor oil brand. This program covers a wide range of on-network and online media components over four months in 2009.

The centerpiece to the effort is an all-new original 24-minute documentary titled “Speed Dreams,” which offers viewers behind-the-scenes access to a cross-section of auto racing stars who are succeeding on the race track through a combination of persistence, focus, and technological advancements, including the latest developments in synthetic motor oil.

DOC will present the world television premiere of “Speed Dreams” on Monday, March 16, at 10 p.m. ET/PT. The documentary features Formula One world champion Lewis Hamilton of McLaren Automotive, Porsche factory GT driver Wolf Henzler and drag racing specialist Jason Whitfield of Whitfield Racing, each of whom candidly discusses the personal experiences on and off the track that have propelled him to auto racing success. Directed by filmmaker Greg Whiteley, the documentary includes testimonials about the drivers’ dramatic improvement in performance attributed directly to breakthroughs in synthetic motor oils such as Mobil 1.

In addition to Mobil 1’s presence in “Speed Dreams,” the campaign includes branding on DOC’s primetime Tuesday night programming block, “Quantum,” for four months, along with Mobil 1 commercial units, branded lower one-thirds, billboards, promos, tune-ins and sweepstakes promos.

The effort also includes a plethora of online components, highlighted by a streaming version of “Speed Dreams,” in its entirety, on the network’s Sling.com channel (www.sling.com/network/189/The-Documentary-Channel) from March 16 to May 15. During this time DOC also will offer a unique interactive “Drive of Your Dreams” sweepstakes featuring Mobil 1 through www.driveofyourdreams.com.  The sweepstakes, which will be hosted at www.driveofyourdreams.com, will award two grand-prize trips to the renowned Porsche Sports Driving School in Leeds, Ala.

“We’re extremely pleased with this campaign, and we believe any fan of racing will enjoy the documentary and appreciate the success that great drivers experience when using Mobil 1,” said Scott Howard, Americas Automotive Marketing Manager, ExxonMobil Lubricants and Specialties. “The promotion also gives fans of Mobil 1 an opportunity to get to know the brand better and to win a truly memorable experience at the Porsche Sports Driving School.”

“We strongly believe that this initiative represents a very creative approach to multi-platform marketing,” adds Tom Neff, CEO and founder of The Documentary Channel.  “Our network is uncommonly qualified to produce compelling editorial content that can be seamlessly combined with more traditional promotional elements and a host of online marketing strategies to bring extreme value to a brand such as Mobil 1.”

Concurrent with the network premiere of “Speed Dreams” will be the Monday, March 16 launch of the two-month “Drive of Your Dreams” sweepstakes.  From Monday, March 16 through Friday, May 15, visitors to the Web site will be able to watch outtakes and other video clips related to the documentary film, after which they will be asked to answer a two-question multiple-choice quiz. For each question asked, entrants will have the opportunity to increase their odds of winning the grand prize two-day trip to Porsche Sports Driving School in Leeds, Ala., where they will be able to experience first-hand what performance driving is all about by putting various Porsche models through their paces on the track and off-road.  A new set of questions will be posted each week for the two months of the sweepstakes. No purchase is necessary to enter or win in the “Drive of Your Dreams” sweepstakes.  For official rules and prize details, go to www.driveofyourdreams.com.

About Mobil 1: The world’s leading synthetic motor oil, Mobil 1 features anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to meet the toughest standards of car builders and to provide protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. ExxonMobil and Mobil 1 are trademarks of Exxon Mobil Corporation or one of its subsidiaries.

About The Documentary Channel^®: The Documentary Channel (DOC) is the USA’s first 24-hour television network exclusively devoted to documentary films and the independent documentary filmmaker, providing viewers with round-the-clock opportunities to see fascinating, eclectic and award-winning documentary films of all lengths and genres.  Headquartered in Nashville, Tenn., with offices in New York and Los Angeles, DOC was founded by Oscar^®-nominated and Emmy^®-winning documentary filmmaker Tom Neff (CEO) in January 2006.  DOC now reaches over 21 million homes nationwide via DISH Network (Channel 197) and several broadcast stations in major television markets, including NYC TV (Channel 25) throughout the greater New York metropolitan area.  DOC also provides content to online distribution outlets through www.youtube.com/documentarychannel and www.sling.com/network/189/The-Documentary-Channel. For more information on DOC, visit www.documentarychannel.com.