It’s got male frontal nudity, plenty of hairy back, an ice cream truck … and it makes Americans look like bible-thumping morons. Still Borat the movie has sucked $90 million from wallets across the nation?Ǭ†in three weeks.

To further complicate things, Twentieth Century Fox, a company owned by Rupert Murdoch,?Ǭ†a flag-flying conservative?Ǭ†who runs a global media empire, released this red-bashing film.

Add?Ǭ†to the mix the fact that Borat is much more of a?Ǭ†documentary than a studio-made film, and you’ve got homemade entertainment on a scale never seen before. When the credits rolled, I heard a woman?Ǭ†in her 50s sitting near me at the theater announce, “That is the weirdest movie I’ve ever seen.”

How did she end up in that seat? That’s my question.?Ǭ†Typically a movie as challenging as Borat?Ǭ†would make no money and get kicked out of theaters in about three weeks. Definitely not draw in some of the same crowd it slices and dices for the sake of humor.?Ǭ†

I guess the secret to success in this case?Ǭ†is the fact that Borat was released by a major studio and promoted by a major studio. I remember seeing trailers in theaters for months before its release. So I guess somebody decided to let?Ǭ†the American audience in mass know about?Ǭ†Borat …?Ǭ†a?Ǭ†movie that matters, is entertaining and means something. The pipeline?Ǭ†this time?Ǭ†delivered some good oil, some how some way.